Woven Collaborative brings together talent from Publicis Groupe, WPP, and P&G’s in-house media teams to create a new, integrated agency model for P&G’s North American laundry brands.

Saatchi & Saatchi Design was tasked with creating an identity that captured that spirit of collaboration. Inspired by collage, the logo brings together distinct graphic elements to create something unified reflecting different people, disciplines, and agencies working as one.

E Pluribus Unum — Out of many, one.