Women In Film had spent 50 years advocating for women working in the screen industries, but its visual identity hadn’t kept pace with the organization’s own history. Ahead of a 50th-anniversary relaunch, WIF needed an identity that felt current, unmistakably its own, and welcoming to members working across every corner of the industry.

The logo now anchors WIF’s identity across its site, member materials, events, and advocacy work, while “Hire Her Back” turns the organization’s mission into something an industry that runs on trade-ad culture can’t scroll past.