For the last year’s NFL season, Head & Shoulders teamed up with Detroit Lions star Aidan Hutchinson and NFL legend Troy Polamalu to take on a new opponent: the Microbe, the microscopic culprit behind dandruff. Bringing their game-day intensity to scalp care, the two set out to sack dandruff, defeat the Microbe and keep flakes on the sidelines.

To help launch the campaign, we created limited-edition swag inspired by the collectibles and gear fans love; from shampoo bottles designed like collectible trading cards to vintage-inspired crewneck sweatshirts that brought a throwback NFL feel to the campaign.